Zartico
Zartico offers a Destination Operating System (ZDOS) that integrates various data streams to help over 270 destinations optimize their strategic planning and visitor experience.
Services
Zartico offers a Destination Operating System (ZDOS) that delivers data intelligence to help destinations identify high-value visitors and understand visitation patterns. The platform integrates various data streams, providing comprehensive insights into visitor behavior through a Place-Based Strategy. Zartico's offerings include strategic planning tools designed to align visitor experiences with resident sentiment and improve quality of life across destinations. Additionally, the company supports over 270 destinations with these tools and insights, aiding in optimized strategic planning and decision-making processes.
Products
Zartico's main product is the Destination Operating System (ZDOS), a platform that amalgamates lodging data, geolocation data, spending data, and event data to deliver actionable insights into the visitor economy. This Integrated Data Model combines various data streams to provide a multi-faceted view of visitor behaviors and economic impacts. ZDOS is designed to help destinations align their strategic planning and enhance visitor experiences based on real-time data and trends.
Educational Programs
Zartico hosts an annual user conference called Zarticon. This event serves as an educational platform where clients can learn about data utilization, share best practices, and network with industry peers. Beyond conferences, Zartico offers a certification program through Zartico Academy aimed at agency partners. The program enhances their strategic planning capabilities using the Destination Operating System (ZDOS) and ensures they are proficient in utilizing Zartico's data intelligence tools.
Integrated Data Model
Zartico utilizes an Integrated Data Model to combine various data streams, including lodging data, geolocation data, spending data, and event data. This model allows Zartico to offer comprehensive insights into visitor behavior and economic impacts, providing destinations with the necessary tools to optimize their strategic planning. The Integrated Data Model supports a Place-Based Strategy, whereby destinations receive detailed insights about their visitors, helping them make informed decisions to improve visitor satisfaction and resident quality of life.