Anubhav Nag
About Anubhav Nag
Anubhav Nag is a Senior Marketing Manager at Zepto in Mumbai, India, with a background in marketing analytics and business analysis. He has experience across various sectors, including OTT, Fintech, and Gaming, and is certified by Google in Campaign Management.
Work at Zepto
Anubhav Nag has been serving as a Senior Marketing Manager at Zepto since 2022. In this role, he focuses on marketing strategies and initiatives that drive growth in the quick-commerce sector. His work involves utilizing advanced marketing analytics tools and managing various marketing campaigns to enhance brand visibility and performance.
Previous Experience
Before joining Zepto, Anubhav Nag worked at Merkle Sokrati as a Senior Business Analyst from 2020 to 2021. He also held the position of Senior Marketing Associate at Games24x7 from 2021 to 2022. His earlier roles include working as a Graduate Engineer at Navisite and as a Business Analyst at Merkle Sokrati. He began his career with an internship at KDK Softwares India Private Limited in 2018.
Education and Expertise
Anubhav Nag earned a Bachelor's degree in Computer Science from BML Munjal University, completing his studies from 2014 to 2018. He is certified by Google in Campaign Management and Programmatic Media Buying, showcasing his expertise in digital marketing. His skill set includes managing demand side platforms such as DV360, Mediamath, and Adobe.
Marketing Analytics Skills
Anubhav Nag utilizes third-party tracking tools like Firebase, Appsflyer, and Branch for marketing analytics. His analytical skills support his ability to drive growth for brands across various sectors, including OTT, Fintech, BFSI, Hospitality, Gaming, and Travel. He possesses strong capabilities in both brand and performance marketing.