Franklin Mendonca
About Franklin Mendonca
Franklin Mendonca is the Director and Head of Agency Business at Zepto, a position he has held since 2024. He has extensive experience in advertising and marketing, having worked in various leadership roles at companies like ZipDial, Taboola, ShareChat, and Twitter.
Work at Zepto
Franklin Mendonca currently serves as the Director and Head of Agency Business at Zepto, a position he has held since 2024. In this role, he oversees the agency business operations, focusing on strategic partnerships and business growth. His leadership aims to enhance Zepto's market presence and strengthen relationships with media agencies.
Previous Experience in Sales and Marketing
Before joining Zepto, Mendonca accumulated significant experience in sales and marketing across various organizations. He worked as the Head of Sales at ZipDial Mobile Solutions Pvt. Ltd. from 2011 to 2015, where he contributed to the company’s growth until its acquisition by Twitter. He also held positions such as Sales Director at Taboola and Agency Relationships Head at ShareChat, further solidifying his expertise in agency and client management.
Educational Background
Franklin Mendonca has a robust educational background in computer science and management. He earned a Master of Science in Computer Science from the Department of Computer Science at Pune University and a Master of Business Administration from the Department of Management Sciences (PUMBA) at Savitribai Phule Pune University. Additionally, he studied Management at Harvard Business School, focusing on leadership skills.
Specialization in Advertising and Marketing
Mendonca specializes in a diverse range of advertising and marketing strategies, including short video advertising, influencer marketing, and augmented reality solutions. His expertise extends to programmatic advertising and mobile marketing, showcasing his proficiency in digital media and ad-tech solutions. He has a strong focus on brand storytelling and consultative selling, which are essential for driving business growth.
Leadership and Management Skills
Franklin Mendonca demonstrates strong leadership capabilities, particularly in P&L management and people management. His experience includes leading global client and media agency conversations, which involves collaboration with cross-functional stakeholders. His approach to business development emphasizes partner development and effective communication across organizational boundaries.