Elias Larkin
About Elias Larkin
Elias Larkin serves as the Global Director of Digital Marketing at Zero Motorcycles Inc. He has extensive experience in digital marketing and brand strategy, having held various roles at companies such as KURU Footwear, Jaybird, and Backcountry.com.
Work at Zero Motorcycles
Elias Larkin currently serves as the Global Director of Digital Marketing at Zero Motorcycles Inc., a position he has held since 2024. His role is based in Santa Cruz, California, where he focuses on enhancing the company's digital marketing strategies. Prior to this position, he was the Director of Digital Marketing at Zero Motorcycles from 2019 to 2024, contributing to the brand's growth and online presence in the electric motorcycle market.
Previous Experience in Digital Marketing
Elias Larkin has extensive experience in digital marketing across various companies. He worked at Jaybird as a Global Digital Marketing Manager in 2017 and held the position of Digital Marketing at Jaybird from 2013 to 2014. Additionally, he was a Brand Content Manager at KURU Footwear from 2017 to 2018 and later served as the Senior Brand Marketing Manager at the same company from 2018 to 2019. His diverse background in digital marketing roles has equipped him with a broad skill set in the industry.
Career Background
Elias Larkin has a varied career spanning multiple roles in marketing and management. He began his career at Backcountry.com, where he held several positions including GearTrade Supervisor, Product Receiving, Order Resolution Analyst, and Retail Manager from 2008 to 2013. His early experiences in these roles laid the foundation for his later positions in digital marketing and brand strategy.
Education and Expertise
Elias Larkin earned a Bachelor of Arts in International Studies from the University of Utah, where he focused on Marketing and Economics from 2005 to 2008. He also studied German Language and Literature at the Goethe-Institut Freiburg in 2006. His educational background supports his expertise in marketing and brand strategy, contributing to his effectiveness in various marketing roles.
Tenure at Extra Butter Co.
In addition to his role at Zero Motorcycles, Elias Larkin has been involved with Extra Butter Co. since 2014, where he focuses on Digital Marketing and Brand Strategy. His long-term commitment to the company highlights his dedication to developing effective marketing strategies in the competitive landscape.