Chelsea Heaton
About Chelsea Heaton
Chelsea Heaton is a Marketing Associate at Zerocater, where she has contributed to significant revenue growth and marketing strategy development since 2015. Previously, she held various roles at Google and Project Footsteps, showcasing her expertise in community relations and operations.
Current Role at Zerocater
Chelsea Heaton serves as a Marketing Associate at Zerocater, a position she has held since 2015. In this role, she has contributed significantly to the company's marketing strategies and initiatives. She played a key role in creating foundational marketing strategies, including brand conception and digital advertising. Chelsea has also been instrumental in organizing and executing marketing events and speaking engagements, enhancing the visibility of Zerocater's brand and leadership.
Previous Experience at Google
Chelsea Heaton has worked at Google in various capacities. She served as a Senior Operations Specialist from 2013 to 2014, where she focused on operational efficiency. Prior to that, she was involved in Community Partnerships and Field Marketing from 2011 to 2013. During her time at Google, she developed customer engagement and retention strategies, contributing to the company's marketing efforts.
Experience at Project Footsteps
Before her tenure at Zerocater, Chelsea worked as the Lead Community Relations Coordinator at Project Footsteps for four months in 2009. In this role, she focused on community engagement and outreach initiatives in Minneapolis, Minnesota. Her efforts contributed to building relationships within the community and enhancing the organization's visibility.
Educational Background
Chelsea Heaton studied at the University of St. Thomas, where she earned a Bachelor of Arts degree in Business and Communications. Her academic journey spanned from 2005 to 2009, providing her with a solid foundation in business principles and effective communication strategies.
Achievements in Marketing
Throughout her career, Chelsea has achieved notable results in marketing. At Zerocater, she secured over $100,000 in revenue by sourcing and establishing key partnerships. She also assisted the company in reaching $100 million in sales by building and managing effective marketing strategies. Additionally, she surpassed target Marketing Qualified Leads (MQLs) by 80% and improved conversion rates by 32% through targeted geo-segmented marketing campaigns.