Carley Oberdoerster
About Carley Oberdoerster
Carley Oberdoerster serves as the Global Director of Digital Strategy and Demand Generation at Zerto, where she has worked since 2019. With a background in both B2B and B2C industries, she focuses on developing marketing strategies that generate revenue and build connections between brands and consumers.
Current Role in Digital Strategy
Carley Oberdoerster serves as the Global Director of Digital Strategy & Demand Generation at Zerto. In this role, she has been responsible for overseeing the development and execution of digital marketing strategies that drive demand and enhance brand engagement. Her tenure at Zerto began in 2019, and she has since focused on integrating creative and data-driven approaches to optimize marketing efforts.
Previous Experience at Zerto
Prior to her current position, Carley Oberdoerster held two roles at Zerto. She worked as the Senior Manager of Global Digital Strategy and Demand Generation from 2017 to 2019 and as the Senior Manager of Online Marketing from 2016 to 2017. In these positions, she contributed to the company's digital marketing initiatives, focusing on strategies that align with business objectives.
Background in Digital Marketing
Carley Oberdoerster has a diverse background in digital marketing, having worked in various capacities across multiple organizations. She was an Account Supervisor at iProspect from 2013 to 2015 and served as an Account Director at EMI Strategic Marketing for six months in 2015 to 2016. Additionally, she contributed as an Independent Contributor at Freshlime: Digital Marketing from 2010 to 2011.
Experience in Corporate Services
Carley Oberdoerster has extensive experience in corporate services, having worked at Thomson Financial as a Corporate Services Associate from 2005 to 2006. She also held the position of Service and Operations Manager for Hong Kong at Thomson Financial in 2006. Her six-year tenure at Thomson Reuters as an Account Manager in Multimedia Solutions further solidified her expertise in managing client relationships and delivering multimedia marketing solutions.
Education and Academic Background
Carley Oberdoerster holds a Bachelor's Degree in Organizational Communication from Michigan State University. She also studied Digital Graphic Design at the New England Institute of Art. Her educational background provides a foundation for her work in digital marketing and strategy, enabling her to effectively blend creative design with communication strategies.