Deb Gonzalez Soto
About Deb Gonzalez Soto
Deb Gonzalez Soto is a Senior Customer Programs Manager at Zerto, where she has worked since 2022. She has extensive experience in content marketing and customer programs, having previously held various roles at IBM and Zerto over a career spanning more than two decades.
Current Role at Zerto
Deb Gonzalez Soto currently serves as the Senior Customer Programs Manager at Zerto, a position she has held since 2022. In this role, she is responsible for managing customer engagement initiatives and developing programs that enhance customer satisfaction and retention. Her work includes creating lead generation programs aimed at the existing customer base to stimulate new business opportunities. Additionally, she oversees the customer nurture tracks post-sales to maintain ongoing engagement with clients.
Previous Experience at Zerto
Deb Gonzalez Soto previously worked at Zerto as the Senior Content Marketing Manager from 2019 to 2022. During her tenure, she contributed to various marketing strategies and initiatives. She also managed a global customer reference program that significantly influenced sales opportunities. Her efforts included facilitating the framework for Zerto's early adopter programs, which were essential for gaining customer validation for market activities.
Career at IBM
Deb Gonzalez Soto has an extensive background at IBM, where she held multiple roles over several years. She served as the Watson Health Proposal & Bid Manager for one year in 2018-2019. Prior to that, she was the Senior Content Marketing Manager for IBM Analytics from 2015 to 2018. Her experience also includes positions such as Sr. Sales Operations Professional, Business Partner Communications Lead, and Manager of Complex Bid Support & Proposal Development, spanning from 2000 to 2015.
Education and Training
Deb Gonzalez Soto earned a Bachelor of Science degree in Marketing and Communications from the University of Tampa. She has also participated in various training programs at IBM, including Project Management Training and Basic Blue Management Training. Additionally, she attended the New Work of Marketing Summit and E-School Training in 2016, which contributed to her professional development in marketing strategies.
Achievements in Customer Engagement
In her current and previous roles, Deb Gonzalez Soto has developed and managed several programs focused on customer engagement. At Zerto, she managed an online review program that included key platforms such as Gartner Peer Insights, G2Crowd, and PeerSpot. Her initiatives have aimed at driving customer validation and enhancing the overall customer experience, contributing to the company's success in customer retention and satisfaction.