Steffi Li
About Steffi Li
Steffi Li is the Director of Product Marketing at Zilliz, where she has worked since 2023. With over a decade of experience in product marketing and management, she focuses on B2B data infrastructure and has previously held positions at several notable companies.
Current Role at Zilliz
Steffi Li serves as the Director of Product Marketing at Zilliz, a position she has held since 2023. In this role, she focuses on product marketing strategies and initiatives within the company. She has been instrumental in introducing Zilliz Cloud BYOC and Zilliz Cloud Pipelines. Her work aims to enhance the company's offerings in the B2B data infrastructure sector.
Previous Experience in Product Marketing
Steffi Li has over a decade of experience in product marketing and management. Prior to her current role, she worked at several organizations, including Confluent as Staff Product Marketing Manager from 2020 to 2022, and Astronomer as Director of Product Marketing from 2022 to 2023. She also held positions at Neocrm and Netsil, where she focused on product marketing and growth strategies.
Education and Expertise
Steffi Li holds a Master of Business Administration (M.B.A.) from The Wharton School, where she studied Entrepreneurial Management, Marketing, and Operations from 2014 to 2016. She also earned a Master of Science (M.S.) in Sociology, Media, and Communications from The London School of Economics and Political Science (LSE). Her undergraduate degree is in Anthropology from Nanjing University.
Background in Market Research
Before transitioning to product marketing, Steffi Li gained significant experience in market research. She worked as a Quantitative Market Researcher and Senior Market Researcher at Kantar Millward Brown from 2009 to 2011, and as a Senior Market Researcher at C Space from 2011 to 2012. This background has contributed to her understanding of market dynamics and consumer behavior.
Global Perspective and Passion for Technology
Steffi Li has lived and worked across three continents, which provides her with a diverse and global perspective in her professional role. She is passionate about connecting humans with technologies, particularly in the context of growing B2B data infrastructure businesses. Her insights and experiences inform her approach to product marketing at Zilliz.