Lyndsey Donald
About Lyndsey Donald
Lyndsey Donald is a Brand Marketing Manager for Europe at Zipcar, where she has worked since 2013. She has extensive experience in brand marketing and digital strategy across various companies and markets.
Work at Zipcar
Lyndsey Donald has served as the Brand Marketing Manager for Europe at Zipcar since 2013. Based in Boston, Massachusetts, she has been responsible for developing and executing brand marketing strategies tailored to the European market. Her role involves managing campaigns that resonate with diverse cultural contexts across various countries. Under her leadership, Zipcar has seen significant improvements in brand engagement and recognition.
Education and Expertise
Lyndsey Donald holds a Bachelor of Arts in Communication and Linguistics from The University of Manchester, which she completed from 1997 to 2000. She furthered her education by obtaining a Master of Arts in Marketing and Advertising from the University of Leeds in 2001. Her academic background provides a solid foundation for her expertise in brand marketing and digital strategies.
Background
Before joining Zipcar, Lyndsey Donald accumulated diverse experience in marketing and account management. She worked at Guardian News & Media as a Sponsorship and Events Executive from 2003 to 2005 and held various roles in marketing and project management at companies such as Bacardi, Livity, and The Works London. This varied background has equipped her with a comprehensive understanding of brand management across different sectors.
Achievements
Lyndsey Donald has successfully developed and implemented a digital marketing strategy that increased online engagement by 30% within the first year. Additionally, she played a key role in launching a major rebranding initiative that significantly enhanced brand recognition in the European market. Her ability to manage brand marketing strategies across multiple European markets demonstrates her effectiveness in adapting campaigns to meet diverse cultural needs.