Maureen Herlihy

Head Of Revenue Management And Pricing @ Zipcar

About Maureen Herlihy

Maureen Herlihy serves as the Head of Revenue Management and Pricing at Zipcar, a position she has held since 2023. With a strong background in strategy and finance, she previously held senior roles at CVS Health, IGT, and VMware, among others, and possesses an MBA from Columbia Business School.

Current Role at Zipcar

Maureen Herlihy serves as the Head of Revenue Management and Pricing at Zipcar, a position she has held since 2023. In this role, she is responsible for overseeing pricing strategies and revenue management initiatives to optimize financial performance. Her work focuses on collaborating with various teams and executives to ensure that projects are completed efficiently and within budget.

Previous Experience at CVS Health

Before joining Zipcar, Maureen Herlihy worked at CVS Health as the Senior Director of Strategy and General Manager of Subscriptions from 2020 to 2023. During her tenure in Woonsocket, Rhode Island, she led strategic initiatives and managed subscription services, contributing to the company's growth and operational efficiency.

Background in Corporate Strategy and Finance

Maureen has extensive experience in corporate strategy and finance, having worked at IGT as the Director of Corporate Strategy and Finance from 2012 to 2019. She also held the position of Director of Strategy and Revenue Operations at VMware's Carbon Black Security Business Unit for a year in 2019. Her roles involved developing strategic plans and revenue operations to drive business success.

Education and Expertise

Maureen Herlihy holds an MBA from Columbia Business School, where she studied Finance and Economics. She also earned a Bachelor of Arts degree from Fairfield University, focusing on Psychology, Spanish, and Latin American Studies. Additionally, she has certifications in sustainability from MIT and agile development, enhancing her expertise in strategic management and operational efficiency.

Consulting and Early Career

Maureen's career began in consulting, where she worked as a Management Consultant at Fidelity Investments from 2006 to 2010. She also served as a Senior Consultant at L.E.K. Consulting, focusing on private equity in retail and healthcare from 2004 to 2006. Her early experiences laid the foundation for her strategic and analytical skills in various industries.

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