Laura Becerra
About Laura Becerra
Laura Becerra is a Senior Product Manager with extensive experience in product design and user experience across various sectors, including finance and e-commerce. She has held multiple roles at Zoe Financial and previously worked at companies such as Addi and mitú, contributing to her strong background in user-centered design.
Current Role at Zoe Financial
Laura Becerra currently serves as a Senior Product Manager at Zoe Financial, a position she has held since 2022. In this role, she is responsible for overseeing product development and management, focusing on enhancing user experience and driving product strategy. Her tenure at Zoe Financial has allowed her to leverage her extensive background in product design and management to contribute to the company's growth and innovation.
Previous Experience in Product Design
Prior to her current role, Laura Becerra worked at Zoe Financial as a Product Designer from 2020 to 2021. She also held positions as a Product Designer at Masivian for three months in 2020 and as a UX Growth Hacker at mitú for nine months in 2018. Her experience spans various sectors, including finance and e-commerce, where she developed strategies for digital products.
Educational Background
Laura Becerra studied at Universidad de Los Andes, where she completed a major in Design from 2012 to 2017. Additionally, she pursued studies in Apparel and Textiles, achieving a minor in Textiles from 2014 to 2017. She also studied Business Administration and Management, obtaining a minor in Entrepreneurship from 2015 to 2017. Her educational background provides a solid foundation for her work in product management and design.
Early Career and Consulting Experience
Laura Becerra began her career as a Visual Designer at mitú from 2017 to 2018. She also worked as an Innovation Consultant at EL TIEMPO Casa Editorial for five months in 2016. These early roles contributed to her understanding of user-centered design and strategy development, which she has applied throughout her career in various industries.
Interests and Personal Activities
Outside of her professional work, Laura Becerra has a strong interest in user-centered design and its impact on consumers' daily lives. She enjoys activities such as travel, cooking, wellness, yoga, and crafts. These interests reflect her commitment to a balanced lifestyle and her passion for creativity.