Kevin Malarick
About Kevin Malarick
Kevin Malarick serves as the Growth Product Director for SEO and Web Strategy at Zumper, where he has worked since 2022. He previously held positions at Edmunds and has a strong educational background in web analytics, machine learning, and data science.
Current Role at Zumper
Kevin Malarick serves as the Growth Product Director, SEO & Web Strategy at Zumper since 2022. In this role, he develops and manages strategies that enhance the company's online presence and user acquisition efforts. He oversees performance channels specifically for paid acquisition and works with tens of millions of webpages to improve user experiences. His responsibilities include creating a comprehensive roadmap for both backend and frontend website investments.
Previous Experience at Edmunds
Prior to his current position, Kevin worked at Edmunds as an SEO Manager and later as a Senior SEO Manager, Product from 2016 to 2019. During his tenure, he focused on user acquisition strategies and contributed to the overall SEO efforts of the company. His experience at Edmunds helped him build a strong foundation in search engine optimization and product management.
Educational Background
Kevin Malarick holds a Bachelor of Arts (B.A.) in Communication from West Virginia University, with minors in Business Administration and Entrepreneurship. He has pursued further education in various fields, including Creating Mobile Apps with HTML5, Machine Learning, Data Science, and SQL for Data Analysis. He has also completed courses in App Store Optimization and Website Performance Optimization.
Early Career at West Virginia University
Kevin began his career at West Virginia University, where he held multiple roles, including Registrar staff and Research Analyst. His work as a Research Analyst lasted for two months in 2013. These positions provided him with valuable insights into data management and analysis, which have been beneficial in his subsequent roles.
Experience in SEO and Digital Marketing
Kevin has extensive experience in SEO and digital marketing, having worked at companies such as Nordstromrack.com | HauteLook and The Walt Disney Company. His roles included SEO Specialist, SEO Strategist, and Professional SEO Intern. This diverse experience has equipped him with a deep understanding of search engine optimization and user acquisition strategies.