Brian Ayoub
About Brian Ayoub
Brian Ayoub is an Account Lead at 1010data, where he has worked since 2022. He holds a Master's degree in Marketing Research and has extensive experience in data-driven strategies, predictive analytics, and qualitative research methods.
Current Role at 1010data
Brian Ayoub serves as an Account Lead at 1010data, a position he has held since 2022. In this role, he is responsible for managing client relationships and developing data-driven strategies tailored to meet client needs. His expertise in predictive analytics and qualitative research methods supports his ability to deliver insights that drive business decisions.
Previous Experience at 1010data
Prior to his current role, Brian worked as a Client Insights Analyst at 1010data from 2021 to 2022. In this capacity, he focused on analyzing client data to extract actionable insights. His work involved utilizing predictive analytics techniques, which contributed to the development of effective strategies for clients.
Education and Expertise
Brian Ayoub earned a Master of Science in Marketing Research from Michigan State University in 2019, following a Bachelor's degree in Marketing from the same institution, completed in 2019. His academic background has equipped him with a strong foundation in marketing principles and research methodologies, enhancing his professional capabilities in data analysis and strategy development.
Background in Marketing and Research
Brian has a diverse background in marketing and research, having held various positions that include President and Marketing Committee Member at Spartans Rebuilding Michigan. His experience spans roles in data analysis, strategic support, and market research, where he has employed techniques such as regression, clustering, and qualitative research methods including focus groups and in-depth interviews.
Professional Experience Overview
Brian's professional journey includes roles at several organizations, such as The NPD Group, where he worked as an Account Associate in Client Development, and Jackson National Asset Management as a Strategic Support Analyst. He also gained experience as an Associate Research Manager Intern at Psyma and as a Marketing Research Intern at Chegg Inc. His work has primarily focused on developing data-driven strategies, particularly in the eCommerce sector.