Daphne Rocke

Daphne Rocke

Senior Customer Strategist @ 11:FS

About Daphne Rocke

Daphne Rocke is a Senior Customer Strategist at 11:FS, where she has played a significant role in developing financial solutions for small businesses and millennials. She has a diverse background in customer strategy, research, and events management across various international organizations.

Current Role at 11:FS

Daphne Rocke currently serves as a Senior Customer Strategist at 11:FS, a position she has held since 2023. In this role, she focuses on developing customer strategies that enhance user experience and engagement. Her expertise in customer strategy is instrumental in driving initiatives that align with the company's objectives.

Previous Experience at 11:FS

Before her current role, Daphne Rocke worked at 11:FS as a Customer Strategist from 2022 to 2023 and as a Customer Strategy Associate in 2021. During her time at the company, she played a key role in designing a new digital bank tailored for small businesses in the US. Her contributions have been significant in shaping customer-centric solutions.

Educational Background

Daphne Rocke studied at Università Bocconi and the University of St. Gallen. She also attended the University of Warwick - Warwick Business School, where she earned a Bachelor’s Degree in International Management. Additionally, she completed the International Baccalaureate at The British School Manila, achieving high school graduation.

Professional Experience in Various Roles

Daphne has held various positions across different organizations. She worked as a Research Associate at the UN Environment Programme in 2020, focusing on environmental law and policy. Her earlier roles include being a Sales, Marketing and Events Intern at Novotel hotels in 2016, and an Investment Banking Summer Analyst at Fortman Cline Capital Markets in 2018. She also gained experience as a Money Transfer Intern at GCash in 2019 and as a Management Trainee at scoutedby in 2017.

Contributions to Financial Services

Daphne Rocke has contributed to several financial services initiatives. She was involved in creating a personal financial management proposition targeted at Canadian millennials and contributed to the development of an investment platform aimed at mass affluent millennials in Singapore. Additionally, she helped formulate an innovation strategy and roadmap for a Vietnamese bank.

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