Kate Moody
About Kate Moody
Kate Moody serves as the Strategy Director for Customer Experience at 11FS, where she has worked since 2018. With a background in research and strategy across various sectors, she utilizes the Jobs To Be Done theory to enhance digital services.
Work at 11:FS
Kate Moody has been serving as the Strategy Director for Customer Experience at 11FS since 2018. In this role, she focuses on enhancing customer interactions and improving service delivery across various sectors. Her work involves collaboration with designers, product managers, and technologists to develop effective digital services. Moody's strategic insights contribute to the company's mission of transforming financial services through innovative customer experiences.
Previous Experience at Savanta
Prior to her current position, Kate Moody worked at Savanta in two capacities. She served as Associate Director from 2015 to 2017, where she contributed to strategic initiatives. Following this role, she was promoted to Director and held this position for one year, from 2017 to 2018. Her experience at Savanta provided her with a strong foundation in customer insights and market research.
Background in Research at GfK
Kate Moody began her career in market research at GfK, where she worked as a Senior Research Executive from 2012 to 2015. During her tenure, she gained valuable experience in research methodologies and customer analysis, which has informed her subsequent roles in strategy and customer experience.
Education and Expertise
Kate Moody studied at the University of Oxford, where she earned a degree in History from 2008 to 2011. Additionally, she attended Havant College from 2006 to 2008. Her academic background has equipped her with critical thinking skills and a comprehensive understanding of historical contexts, which she applies in her strategic roles. Moody utilizes the Jobs To Be Done theory through mixed methodology research to define, build, and launch digital services.