Rox Malihi Shoja
About Rox Malihi Shoja
Rox Malihi Shoja is an experienced Account Manager with a background in UX research and benchmarking tools, focusing on the banking and fintech sectors. They have held various positions in account management and recruitment across multiple companies since 2012.
Current Role at 11:FS
Rox Malihi Shoja currently serves as an Account Manager at 11:FS, a position held since 2024. In this role, she is responsible for managing client accounts and ensuring that client needs are met effectively. Her work involves collaborating with various teams to deliver solutions that align with client objectives, particularly in the fintech sector.
Previous Experience in Account Management
Prior to her current role, Rox held multiple account management positions. She worked at B4B Payments from 2022 to 2024, where she managed client relationships and contributed to business growth. Before that, she was an Account Manager at FF News | Fintech Finance from 2021 to 2022, focusing on client engagement and service delivery. Her experience at GlobalData Plc as an Account Manager from 2019 to 2020 further solidified her expertise in account management.
Background in Recruitment
Rox has a diverse background in recruitment, having worked at Gravitas Recruitment Group (UK) Ltd in various roles. She served as an Internal Recruitment Consultant for 9 months in 2018 and as a UX/UI Recruitment Consultant for 10 months from 2017 to 2018. Additionally, she worked at Natio Recruitment as a UX Recruitment Consultant from 2018 to 2019. Her recruitment experience has equipped her with insights into the UX/UI landscape.
Education and Expertise
Rox studied Marketing and Advertising at Leeds Beckett University from 2012 to 2016, achieving a degree in Marketing and Advertising Management. Prior to that, she attended Blackpool Sixth Form from 2010 to 2012 and Arnold School from 2005 to 2010. Her academic background, combined with her expertise in UX research and benchmarking tools, enables her to focus on user journeys in the banking and fintech sectors.
Early Career Experience
Rox began her career as a Customer Assistant at The Co-operative Group in 2012, where she worked for 4 months. She also gained experience as a Marketing Media Consultant at Gravitas Recruitment Group (UK) Ltd from 2014 to 2015. These early roles provided her with foundational skills in customer service and marketing.