Tom Richardson
About Tom Richardson
Tom Richardson is a Performance Marketing Manager at 11:FS, with a background in digital marketing and PPC roles spanning several companies, including Reprise UK and Fountain Partnership.
Current Role at 11:FS
Tom Richardson serves as the Performance Marketing Manager at 11:FS, a position he has held since 2022. In this role, he is responsible for developing and executing performance marketing strategies to enhance the company's digital presence and drive customer engagement. His work focuses on optimizing marketing campaigns and analyzing performance metrics to ensure effective allocation of resources.
Previous Experience in Digital Marketing
Prior to his current role, Tom Richardson accumulated extensive experience in digital marketing. He worked at Reprise UK in various capacities, including PPC Account Executive, PPC Analyst, and PPC Account Manager, from 2016 to 2020. Additionally, he served as a Digital Marketing Consultant at Fountain Partnership from 2021 to 2022. His roles involved managing pay-per-click campaigns and analyzing data to improve marketing performance.
Mentorship and Early Career
In 2015, Tom Richardson worked as a Senior Mentor at The Challenge for four months in Birmingham, United Kingdom. This role involved guiding and supporting individuals in their personal development. Earlier in his career, he also held a position as a Sales and Marketing Executive at HiLife Health & Beauty in Sydney, Australia, for five months in 2016.
Educational Background
Tom Richardson studied at the University of Sheffield, where he earned a Bachelor’s Degree in Geography (BSc Hons) from 2012 to 2015. His academic background provided him with a solid foundation in analytical thinking and research skills, which he has applied throughout his career in marketing.