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Jenna Kerr [She/Her]
About Jenna Kerr [She/Her]
Jenna Kerr is the Director of Consumer Insights & Strategy at 113 Industries, where she employs natural language processing and AI technologies to create brand campaigns driven by social listening. With a Bachelor of Business Administration from the University of Pittsburgh, she has extensive experience in consumer insights, data analysis, and strategic marketing.
Current Role at 113 Industries
Jenna Kerr serves as the Director of Consumer Insights & Strategy at 113 Industries, a position she has held since 2019. In this role, she leads the Insights team and manages consumer insights data analyses and strategy formation for multiple national and international clients. Jenna utilizes natural language processing and AI technologies to create brand campaigns driven by social listening. She also directs the use of social analytics platforms, including Google Suite and IBM Watson, to organize and quantify unstructured data for strategic insights.
Previous Experience at 113 Industries
Before becoming the Director, Jenna Kerr worked at 113 Industries in various capacities. She served as an Account Strategist in Consumer Insights & Strategy from 2018 to 2019 and as an Associate in the same department from 2017 to 2018. Her experience at the company spans over four years, during which she has developed expertise in data-driven marketing strategies and client engagement.
Work History at DICK'S Sporting Goods
Jenna Kerr has held multiple roles at DICK'S Sporting Goods. She worked as a Merchandise Trainee from 2014 to 2015, then as a Space Planning Analyst for Socks and Accessories from 2016 to 2017, and later as an Assistant Inventory Planner for Girl's Athletic Apparel from 2015 to 2016. Her experience at DICK'S Sporting Goods contributed to her knowledge in inventory management and visual merchandising.
Educational Background
Jenna Kerr studied at the University of Pittsburgh, where she earned a Bachelor of Science in Business Administration with a focus on Marketing. This educational foundation has equipped her with the skills necessary for her roles in consumer insights and strategy, enabling her to effectively analyze market trends and consumer behavior.
Consulting and Client Engagement
In her current role, Jenna Kerr has provided expertise as the lead consultant on over 50 projects. She leads the creation and delivery of data-driven marketing and innovation strategy presentations tailored for C-suite executives of Fortune 500 companies. Her client partners include a diverse range of stakeholders, from healthcare providers to advertising agencies, reflecting her ability to adapt insights to various industries.