Mackenna Donahue
About Mackenna Donahue
Insights Strategy Project Manager
Mackenna Donahue is an Insights Strategy Project Manager with experience in managing multiple client accounts across digital and print campaigns. She is proficient in overseeing comprehensive marketing and advertising strategies, ensuring successful project execution from inception to completion. In her role, Mackenna prioritizes data-driven insights to guide decision-making processes and optimize campaign effectiveness.
Education in Public Relations and Advertising
Mackenna Donahue holds a Bachelor's Degree in Public Relations & Advertising/Multi-Platform Journalism from Duquesne University. Her educational background supplies her with a robust understanding of media dynamics, strategic communication, and multi-platform content creation. This diverse educational experience underpins her ability to craft compelling narratives and manage complex advertising initiatives effectively.
Experience in Marketing and Advertising
With a strong footing in the marketing and advertising industry, Mackenna Donahue excels at managing a variety of client accounts. Her roles have involved creating and implementing digital and print campaigns that align with clients' strategic goals. She is adept at developing brand standards and has supported various event coordination efforts, contributing to the seamless delivery of marketing projects.
Brand Standards and Event Coordination
In her previous roles, Mackenna Donahue has developed brand standards and supported event coordination. Her expertise in these areas ensures that all marketing materials adhere to consistent brand guidelines and that events are meticulously planned and executed. This attention to detail aids in maintaining brand integrity and achieving desired outcomes for promotional activities.