Shad Connelly
About Shad Connelly
Shad Connelly is a Consumer Insights Analyst with over 15 years of experience in marketing and communications. He has worked in various roles, including copywriting and public relations, and currently aims to help companies connect with customers through effective marketing strategies.
Work at 113 Industries
Shad Connelly has served as a Consumer Insights Analyst at 113 Industries since 2019. In this role, he focuses on helping companies connect with their target customers through effective marketing and communication strategies. His work involves analyzing consumer data to inform business decisions and enhance customer engagement. Based in Pittsburgh, Pennsylvania, Shad continues to contribute to the company's objectives by leveraging his extensive experience in marketing and communications.
Previous Experience at MONSTERS Unlimited
Before joining 113 Industries, Shad Connelly worked as the Communications Director at MONSTERS Unlimited from 2011 to 2019. During his eight years in this position, he was responsible for overseeing communication strategies and ensuring effective messaging across various platforms. His leadership in this role contributed to the company's branding and outreach efforts.
Educational Background
Shad Connelly holds a Bachelor's degree in English/Journalism from Indiana University of Pennsylvania, where he studied from 1997 to 2002. He later pursued a Master's degree in Professional Writing at Carnegie Mellon University, completing his studies in 2003. This educational background has equipped him with strong writing and communication skills, essential for his roles in marketing and consumer insights.
Experience in Marketing and Communications
With over 15 years of experience in marketing and communications, Shad Connelly has developed a diverse skill set. His professional journey includes roles in copywriting, public relations, web development, social media, creative strategy, and market research. He has also worked as a consultant, providing insights and strategies to various organizations, enhancing their marketing effectiveness.
Previous Role as Copywriter
Shad Connelly worked as a Copywriter at InfoCision Management Corporation from 2009 to 2011. In this role, he was responsible for creating compelling content that aligned with the company's marketing objectives. His experience in copywriting has contributed to his overall expertise in communication and marketing strategies.