Emily Becht
About Emily Becht
Emily Becht serves as the Customer Analytics Director and Team Lead at 15gifts, where she provides analytics for key strategic customers. She has a background in geography and mathematics, with experience in various analytical roles at Tesco prior to her current position.
Work at 15gifts
Emily Becht serves as the Customer Analytics Director & Team Lead at 15gifts, a position she has held since 2020. In this role, she provides hands-on analytics for key strategic customers. Emily is responsible for developing a revenue and performance reporting strategy that includes communication around customer health and associated risk plans. She also creates value stories and delivers high-quality, commercially curated analytics pieces. Additionally, Emily coaches the growing Customer Analytics team, contributing to the development of her colleagues and the overall success of the team.
Education and Expertise
Emily Becht studied at Coopers Technology College, where she completed A Levels in Geography, Maths, Citizenship, and Physics from 2004 to 2011. She furthered her education at Royal Holloway, University of London, earning a Bachelor of Science (BSc) in Geography from 2011 to 2014. Her academic background provides a strong foundation for her expertise in customer analytics and data-driven decision-making.
Background
Before her current role at 15gifts, Emily Becht worked at Tesco in various analytical positions. She began as a Graduate Customer Analyst from 2014 to 2016, followed by roles as Customer Insight Manager from 2016 to 2017 and Competitor and Market Insight Manager from 2017 to 2020. Her experience at Tesco equipped her with valuable skills in customer analysis and market insights, which she applies in her current position.
Achievements
At 15gifts, Emily Becht has developed a revenue and performance reporting strategy that enhances communication regarding customer health and associated risk plans. She is also accountable for creating value stories and providing high-quality analytics pieces. Her leadership in coaching the Customer Analytics team has contributed to the team's growth and effectiveness in delivering analytics solutions.