Amanda Ferber
About Amanda Ferber
Amanda Ferber serves as the Executive Vice President and Chief Operating Officer at 22squared, Inc., where she has worked in various leadership roles since 2012. With extensive experience in account management and operations, she has significantly contributed to the agency's growth and efficiency, particularly in her work with the Southeast Toyota Client.
Current Role at 22Squared, Inc.
Amanda Ferber serves as the Executive Vice President and Chief Operating Officer at 22Squared, Inc. since 2022. In this role, she oversees the operational strategies of the agency, ensuring alignment with the company's goals and objectives. Her leadership is focused on enhancing operational efficiency and driving growth within the organization.
Previous Experience at 22Squared
Amanda Ferber has held multiple positions at 22Squared, Inc. over the years. She worked as EVP, Group Director from 2012 to 2013, and later served as EVP, Managing Director and Director of Client Service Operations from 2020 to 2022. Additionally, she was EVP, Executive Director of Operations from 2019 to 2021, and EVP, Director of Creative Operations from 2016 to 2019. Her tenure at 22Squared has spanned various leadership roles, contributing to the agency's growth and operational success.
Career Background at McCann New York
Amanda Ferber began her career at McCann New York, where she held several roles from 1997 to 2005. She started as an Account Coordinator, advancing to Account Executive, and later served as VP, Management Representative. Her experience at McCann provided her with a strong foundation in account management and client relations, which she has leveraged throughout her career.
Education and Expertise
Amanda Ferber studied Advertising and Communications at the Fashion Institute of Technology from 1997 to 1999. She also attended the University of Wisconsin-Madison from 1995 to 1997. Her educational background has equipped her with the knowledge and skills necessary for her roles in the advertising and communications industry.
Leadership and Achievements
Throughout her career, Amanda Ferber has led significant agency initiatives, including Agile training, which contributed to the evolution of digital and technology roles within the agency. She oversaw a team of over 80 people for the Southeast Toyota Client, playing a key role in evolving their $100MM+ business. Her efforts have been instrumental in achieving high operational efficiency and record-breaking sales for the client during her 12+ years on the account.