Anna (Lipmann) Martin
About Anna (Lipmann) Martin
Anna (Lipmann) Martin serves as the VP, Group Comms Strategy Director at 22squared, Inc., where she has worked since 2019. With a background in communication strategy, she has contributed to major brands and has held various roles in notable agencies throughout her career.
Current Role at 22Squared
Anna Martin serves as the VP, Group Comms Strategy Director at 22squared, Inc. since 2019. In this role, she is responsible for overseeing communication strategies and contributing to new business development efforts. Her leadership in the organization focuses on enhancing brand messaging and strategic planning.
Previous Experience at 22Squared
Prior to her current position, Anna worked at 22squared as a Brand Planner from 2009 to 2012. During her tenure, she developed strategies that supported various brand initiatives and contributed to the agency's overall growth.
Experience at Edelman
From 2016 to 2019, Anna held the position of VP, Digital Planning + Strategy at Edelman in Atlanta, Georgia. In this capacity, she focused on digital communication strategies, enhancing brand visibility and engagement for her clients.
Background in Strategic Communication
Anna has extensive experience in strategic communication planning. She worked at Moxie as a Sr. Planner/Strategist from 2014 to 2016, where she developed communication strategies for major brands such as Coca-Cola's Gold Peak Tea and Coffee, Fuze, and My Coke Rewards. Additionally, she contributed to strategic planning for Chick-fil-A while at Digitas North America.
Education and Qualifications
Anna Martin studied at New York University, where she earned a Bachelor of Fine Arts (BFA). Her educational background provides a foundation for her expertise in communication strategy and brand planning.