Bazarkaya, Toygar
About Bazarkaya, Toygar
Toygar Bazarkaya serves as the Chief Creative Officer at 22Squared in New York, having previously held similar roles at Optimist Inc. and Havas Worldwide, among others, throughout his extensive career in the creative industry.
Current Role at 22Squared
Toygar Bazarkaya serves as the Chief Creative Officer at 22Squared, a position he has held since 2023. In this role, he is responsible for leading the creative direction and strategy of the agency, focusing on innovative solutions for clients. His experience in various high-profile roles in the advertising industry informs his approach to creative leadership.
Previous Experience at Optimist Inc.
Before joining 22Squared, Toygar Bazarkaya worked at Optimist Inc. as the Global Chief Creative Officer from 2019 to 2023. During his tenure, he oversaw creative initiatives and contributed to the agency's growth in the Greater Los Angeles Area. His leadership in this role emphasized collaboration and creativity across diverse projects.
Career at Havas Worldwide
Toygar Bazarkaya was the Chief Creative Officer for the Americas at Havas Worldwide from 2015 to 2017. In this role, he directed creative efforts across multiple campaigns and worked to enhance the agency's presence in the competitive New York market. His leadership contributed to the agency's creative output during this period.
Educational Background in Graphic Design
Toygar Bazarkaya studied at the Staatliche Akademie der Bildenden Künste Stuttgart, where he earned a Master of Fine Arts (MFA) in Graphic Design. His education spanned from 1989 to 1994, providing him with a strong foundation in design principles and creative thinking that he applies in his professional endeavors.
Extensive Advertising Career
Toygar Bazarkaya has held various significant roles in the advertising industry. He served as Executive Creative Director at BBDO New York from 2010 to 2015 and held the position of ECD/CCO at BBDO Group Germany from 2007 to 2010. His earlier roles include Creative Director at Springer & Jacoby Hamburg and Senior Art Director positions at DDB New York and DM9DDB, showcasing a diverse and extensive career in creative leadership.