Carson Policastro
About Carson Policastro
Carson Policastro is a Group Media Director at 22Squared, with a diverse background in media and public relations. He has held various positions at Zimmerman Advertising and Scripps Networks Interactive, contributing to his extensive experience in the field.
Current Role at 22Squared
Carson Policastro serves as the Group Media Director at 22Squared, a position he has held since 2023. In this role, he is responsible for overseeing media strategies and campaigns, ensuring alignment with client objectives and market trends. His expertise in media planning and execution contributes to the agency's success in delivering effective advertising solutions.
Previous Experience at Zimmerman Advertising
Carson Policastro held several positions at Zimmerman Advertising from 2018 to 2021. He began as an Assistant Integrated Media Planner, where he gained foundational experience in media planning. He then advanced to Integrated Media Supervisor, and later to Associate Media Director, where he managed media strategies for various clients. His tenure culminated in a brief role as Media Director, showcasing his progression in the advertising field.
Experience at City Furniture
From 2021 to 2023, Carson Policastro worked as the Director of Integrated Media at City Furniture. In this capacity, he was responsible for developing and implementing integrated media strategies that aligned with the company's marketing goals. His role involved collaboration across various departments to enhance brand visibility and drive sales.
Educational Background
Carson Policastro completed his education at Florida State University, where he earned a Bachelor of Science degree with a double major in Public Relations and Marketing from 2011 to 2015. Prior to that, he attended Palmer Trinity from 2006 to 2011, where he completed his high school education. His academic background laid the groundwork for his career in media and public relations.
Early Career at Lippe Taylor and Scripps Networks Interactive
Carson Policastro began his career in public relations at Lippe Taylor in 2014. He then transitioned to Scripps Networks Interactive, where he held multiple roles, including Ad Sales Planner for the Food Network and Cooking Channel, and Digital Account Specialist for SNI Brands. These positions provided him with valuable insights into media sales and digital marketing strategies.