Ginnine Freedman Panjoj
About Ginnine Freedman Panjoj
Ginnine Freedman Panjoj serves as the Field Marketing Director at 22squared, where she applies her expertise in developing marketing strategies across various industries. With a background in managing retail automotive accounts and extensive experience in both online and offline marketing, she effectively balances results and relationships in her leadership approach.
Current Role at 22Squared
Ginnine Freedman Panjoj has served as the Field Marketing Director at 22Squared since 2019. In this role, she is responsible for developing and implementing marketing strategies that encompass both online and offline channels. Her work focuses on optimizing media and budget allocation while ensuring creative execution aligns with the company's objectives. Based in the Raleigh-Durham, North Carolina Area, she leverages her extensive marketing expertise to drive results.
Previous Experience at Zimmerman Advertising
Prior to her current position, Ginnine Freedman Panjoj held multiple roles at Zimmerman Advertising. She was the Group Account Director from 2013 to 2018, where she oversaw significant client accounts and marketing initiatives. Before that, she served as the Director of Client Services for the Pick n Click Division from 2012 to 2013, and as an Account Supervisor in the Retail Division from 2009 to 2012. Her tenure at Zimmerman Advertising provided her with a robust foundation in managing diverse marketing campaigns.
Industry Expertise and Client Management
Ginnine Freedman Panjoj has extensive experience across various industries, including furniture, fashion, food service, financial services, and automotive. She has managed retail automotive accounts for Tier 3 dealers, notably AutoNation and Hendrick Automotive. Additionally, she has worked with non-automotive clients such as Lane Bryant and Ashley Furniture HomeStores, showcasing her versatility in client management and marketing strategy.
Educational Background
Ginnine Freedman Panjoj studied at the University of Florida, where she earned a Bachelor of Arts (B.A.) in Business Administration and Management from 1993 to 1997. This educational background laid the groundwork for her career in marketing and management, equipping her with essential skills for her professional journey.
Approach to Business Management
Ginnine Freedman Panjoj is known for her hands-on approach to managing business and team dynamics. She balances achieving results with fostering strong relationships, which is critical in the marketing field. Her management style emphasizes collaboration and effective communication, contributing to successful project outcomes.