Jason Roberts
About Jason Roberts
Jason Roberts serves as the VP and Creative Director at 22squared, where he has worked since 2019. With a background in art direction and a commitment to mentorship and diversity, he emphasizes empathy and collaboration in his leadership roles.
Work at 22Squared
Jason Roberts has held the position of VP, Creative Director at 22Squared since 2019. In this role, he has contributed to the agency's creative direction and strategic initiatives, particularly focusing on new business development for clients such as Publix Supermarkets. Prior to his current role, he served as Creative Director for 8 months and Associate Creative Director for 6 years at the same agency, demonstrating a long-standing commitment to 22Squared and its mission.
Education and Expertise
Jason Roberts earned a Bachelor of Arts degree in English Language and Literature from East Carolina University. He also studied Art Direction and Copywriting at The Creative Circus, where he obtained an Associate's degree. His educational background supports his expertise in creative leadership and communication within the advertising industry.
Background in Advertising
Jason Roberts has extensive experience in the advertising industry, having worked in various roles across multiple agencies. His career includes positions as Art Director at Secret Weapon Marketing, Senior Art Director at BBDO West LA and BBDO West SF, and Associate Creative Director at 22Squared. He also served as ACD/Art Director at Kastner & Partners. His diverse background has equipped him with a comprehensive understanding of creative processes and team dynamics.
Mentorship and Advocacy
Jason Roberts is actively involved in mentoring young creatives, emphasizing self-advocacy and career development. He initiated a 'First Year' mentoring program to assist newcomers in adapting to agency life and remote work. Additionally, he is a founding member of the DEI Council, advocating for diversity, equity, and inclusion within the creative industry and agency culture.
Creative Leadership Philosophy
In his leadership roles, Jason Roberts emphasizes the importance of empathy and collaboration. He believes that fostering a supportive environment is crucial for creative teams to thrive. His approach to leadership focuses on nurturing talent and encouraging open communication among team members, which he views as essential for successful creative outcomes.