Lalitha Yellamraju
About Lalitha Yellamraju
Lalitha Yellamraju is a Senior Marketing Analyst with extensive experience in digital analytics, currently working at Statefarm Insurance since 2019. She has held various analytical roles across multiple companies and holds an MBA from Georgia State University and an MA in Economics from the University of Hyderabad.
Current Role at Statefarm Insurance
Lalitha Yellamraju serves as a Digital Analyst at Statefarm Insurance, a position she has held since 2019. In this role, she focuses on managing digital analytics projects related to Statefarm's claims self-service products. Her work aims to enhance customer experience by analyzing customer engagement metrics. She utilizes tools such as Medallia and Tableau to measure and report on customer experience scores and trends, collaborating with product, UX, and product adoption teams to inform business decision-making.
Previous Experience at 22Squared
Before her current role at Statefarm, Lalitha Yellamraju worked at 22Squared as a Senior Marketing Analyst starting in 2017. During her time there, she contributed to various marketing initiatives and strategies, leveraging her extensive background in marketing analytics to drive business outcomes. Her experience at 22Squared added to her expertise in analyzing market trends and consumer behavior.
Professional Background in Marketing Analytics
Lalitha Yellamraju has a diverse professional background in marketing analytics. She worked at Southern Company as a Senior Marketing Research Analyst from 1999 to 2002, followed by a role as a Senior Marketing Analyst at Aflac from 2002 to 2005. Her experience includes managing brand analytics at Popeyes Louisiana Kitchen from 2012 to 2017 and serving as a Data Analyst at The Coca-Cola Company for a brief period in 2011. Additionally, she held a position as a Senior Analyst at AmerisourceBergen from 2005 to 2007 and worked as a Market Researcher at GlaxoSmithKline from 2007 to 2011.
Educational Background
Lalitha Yellamraju holds a Master of Arts in Economics from the University of Hyderabad, where she studied from 1986 to 1988. She furthered her education by obtaining a Master of Business Administration (MBA) in Business Management from Georgia State University's J. Mack Robinson College of Business, completing her studies in 1996. Her educational qualifications provide a strong foundation for her career in marketing analytics.
Technical Skills and Tools
Lalitha Yellamraju possesses a range of technical skills relevant to her role as a Digital Analyst. She utilizes Medallia and Tableau for measuring and analyzing customer experience scores and trends. Additionally, she employs Adobe metrics to assess customer engagement metrics for Statefarm's claims pages. Her proficiency in these tools enhances her ability to deliver insights that inform marketing strategies and improve customer interactions.