Leonor B.
About Leonor B.
Leonor B. serves as the Director of Analytics at 22Squared, a position she has held since 2022. She holds a Master's Degree in Strategic Management from Universidad Internacional Iberoamericana and has extensive experience in marketing analytics and data consulting.
Current Role at 22Squared
Leonor B. serves as the Director of Analytics at 22Squared, a position she has held since 2022. In this role, she oversees analytics initiatives, leveraging data to inform marketing strategies and improve client outcomes. Her expertise in analytics contributes to the agency's ability to deliver data-driven insights and enhance overall performance.
Previous Experience in Marketing Analytics
Before joining 22Squared, Leonor B. worked at Havas Media Group as the Marketing Analytics & Data Consulting Manager from 2014 to 2018. In this capacity, she managed analytics projects and provided consulting services that helped clients optimize their marketing efforts. Her experience in this role solidified her skills in data analysis and strategic decision-making.
Background in Competitive Intelligence and PR
Leonor B. began her career at Media Express RD, where she worked as a Competitive Intelligence and PR Analyst from 2011 to 2012. This role involved analyzing market trends and developing public relations strategies, which laid the foundation for her future endeavors in analytics and marketing.
Education and Academic Achievements
Leonor B. holds a Master’s Degree in Strategic Management from Universidad Internacional Iberoamericana (UNINI PR). She also earned a Bachelor’s Degree in Business Administration from Universidad APEC. Additionally, she studied Digital Storytelling Strategy at Columbia University, enhancing her knowledge in digital marketing and communication.
Experience in Business Marketing
From 2018 to 2022, Leonor B. worked at Seacoast Bank as AVP of Business Marketing. In this role, she was responsible for developing marketing strategies and managing campaigns aimed at business clients. Her experience in this position further enriched her expertise in marketing and analytics.