Mackenzie Lane
About Mackenzie Lane
Mackenzie Lane is a Senior Manager of Influencer Marketing with a background in psychology and data-driven marketing strategies. She has held various marketing roles at 22Squared and other companies, and enjoys film photography, kickboxing, and caring for dogs and plants.
Current Role in Influencer Marketing
Mackenzie Lane currently serves as the Senior Manager of Influencer Marketing at 22Squared, a position she has held since 2022. In this role, she is responsible for developing and executing influencer marketing strategies that align with the company's objectives. Her expertise in this area is supported by her previous experience at 22Squared, where she progressed from Senior Influencer Marketing Associate to Influencer Marketing Manager.
Previous Experience at 22Squared
Mackenzie Lane has a history with 22Squared, where she worked in various capacities from 2018 to 2022. Initially, she joined as a Senior Influencer Marketing Associate, contributing for one year before advancing to the Influencer Marketing Manager role. She held this position for three years, during which she honed her skills in influencer marketing and strategy development.
Educational Background in Marketing
Mackenzie Lane earned her Bachelor of Business Administration (B.B.A.) in Marketing from Georgia State University's J. Mack Robinson College of Business. She attended the university from 2011 to 2016, where she gained foundational knowledge and skills in marketing principles and practices.
Career Development and Internships
Throughout her career, Mackenzie Lane has gained diverse marketing experience through various roles. She interned at Beecher Carlson from 2012 to 2016, where she developed practical marketing skills. Following her internship, she worked as a Marketing Coordinator at Resurgens Hospitality Group for five months in 2017 and then at PureCars for one year from 2016 to 2017.
Personal Interests and Hobbies
Mackenzie Lane engages in several personal interests outside of her professional life. She enjoys film photography as a creative outlet and participates in kickboxing as a hobby. Additionally, she has a passion for caring for dogs and plants, reflecting her nurturing personality.