Megan Valente
About Megan Valente
Megan Valente is a Media Supervisor with extensive experience in media planning and strategy development. She trains and develops media planners while collaborating with various teams to enhance media placements for clients, notably Publix Super Markets.
Current Role as Media Supervisor
Megan Valente currently holds the position of Media Supervisor at 22squared, Inc., where she has been employed since 2021. In this role, she is responsible for training and developing assistant media planners and media planners, ensuring effective management of their workloads. She collaborates closely with Creative, Production, Communications, and Strategy teams to provide insights on new media placements and capabilities. Her expertise in media research and analysis supports the activation of omnichannel campaigns, which include social, digital, print, out-of-home (OOH), and broadcast.
Experience at 22squared, Inc.
Megan Valente has extensive experience at 22squared, Inc., having worked there in various capacities since 2015. She served as a Media Planner from 2015 to 2019, followed by a role as Senior Media Planner from 2019 to 2021. During her time in these positions, she played a significant role in developing communications strategies for Publix Super Markets, aligning media efforts with the company's business objectives. Her tenure at 22squared has contributed to her strong understanding of the media landscape.
Educational Background
Megan Valente studied at Florida State University, where she earned a Bachelor of Science degree in Advertising from 2007 to 2011. Prior to her university education, she attended St. Petersburg High School. Her academic background has provided her with a foundation in advertising principles, which she applies in her current and previous roles in the media industry.
Previous Experience in Media
Before her current role, Megan Valente gained valuable experience as a News Anchor and Public Relations Representative at WVFS Tallahassee - 89.7FM in 2011. This position lasted for five months and allowed her to develop skills in communication and public relations, which are essential in her media planning career. Her early experiences in media have contributed to her ability to negotiate and establish strong partnerships with vendors.
Specialization in Media Research
Megan Valente specializes in conducting media research and analysis, which is crucial for activating omnichannel campaigns. Her focus includes various media channels such as social media, digital platforms, print, out-of-home (OOH), and broadcast. She enjoys the negotiation process and prioritizes building strong partnerships with vendors to achieve optimal results for her clients. This specialization enhances her effectiveness in her role as Media Supervisor.