Reese Goode
About Reese Goode
Reese Goode serves as the Group Media Director at 22squared, Inc., a position held since 2022. With a diverse background in media planning and buying, Goode has accumulated extensive experience across several prominent agencies.
Work at 22Squared
Reese Goode has been serving as the Group Media Director at 22Squared, Inc. since 2022. In this role, Goode oversees media strategy and execution, ensuring alignment with client objectives. The position involves managing a team and coordinating integrated media campaigns across various platforms. Goode's experience in media planning and execution contributes to the agency's ability to deliver effective advertising solutions.
Previous Experience in Media Planning
Prior to joining 22Squared, Goode held several positions in media planning and buying. From 2015 to 2018, Goode worked as a Senior Digital Media Buyer/Planner at Big Communications. Following this, Goode served as Channel Engagement/Media Director at Lewis Communications from 2020 to 2022. Earlier roles include Manager of Strategic Planning at Mindshare and Associate Media Director at The Johnson Group, demonstrating a diverse background in the media industry.
Education and Expertise
Reese Goode studied at The University of Alabama, where Goode earned degrees in Advertising and Communication from 2002 to 2006. This educational background laid the foundation for a career in media planning and execution. Goode possesses expertise in integrated media planning, reporting analytics, automation, and project management, which are essential skills in the advertising sector.
Background in Media Buying
Goode's career in media buying began with roles at Zenith Media, where Goode worked as an Assistant Print Negotiator/Buyer and later as a Media Negotiator/Media Buyer from 2007 to 2010. Goode also held the position of Account Executive for Sports Sponsorships at Zenith Media, further enhancing experience in strategic media placements. This extensive background supports Goode's ability to maintain productive client relationships.
Career Progression
Reese Goode's career spans over a decade in various media roles. Starting as an intern at TotalCom Marketing Communications in 2007, Goode progressed through multiple positions at notable agencies, including Intermark Group and Zehnder Communications. This trajectory reflects a commitment to professional growth and a deepening understanding of the media landscape.