Robyn Beyah
About Robyn Beyah
Robyn Beyah serves as the Director of Ad Ops and Ad Tech at 22squared, Inc., where she has worked since 2017. With a background in campaign management and a focus on team development, she has played a significant role in optimizing ad operations and data implementation.
Current Role at 22Squared
Robyn Beyah serves as the Director of Ad Ops and Ad Tech at 22squared, Inc. since 2017. In this role, she oversees various operational aspects of advertising technology, ensuring efficient data implementation across platforms. She has played a significant role in transitioning Ad Ops needs in-house from external agency providers, enhancing the agency's operational capabilities. Her responsibilities include managing the tag and creative QA processes, as well as monitoring and aligning taxonomy, third-party verification, and UTMs across the agency's portfolio.
Previous Experience at Flashtalking and The New York Times
Prior to her current position, Robyn Beyah worked as a Campaign Manager at Flashtalking, Inc. from 2015 to 2016 in the Greater New York City Area. She also held the same title at The New York Times from 2013 to 2015. In these roles, she was responsible for managing advertising campaigns, ensuring their successful execution and performance. Her experience in these prominent organizations contributed to her expertise in ad operations and technology.
Internship Experience at Touch Studios
Robyn Beyah began her career with an internship at Touch Studios in 2012, where she worked for two months in the New Orleans Area. This early experience in marketing provided her with foundational skills in the industry, which she later built upon in her subsequent roles.
Educational Background in Public Relations and Advertising
Robyn Beyah studied at Middle Tennessee State University (MTSU), where she earned a Bachelor of Science (B.S.) in Public Relations, Advertising, and Marketing from 2010 to 2013. She also attended Austin Peay State University, focusing on Public Relations, Advertising, and Applied Communication from 2009 to 2010. Her educational background has equipped her with the knowledge and skills necessary for her career in advertising and marketing.
Focus on Team Building and Career Development
In her current role, Robyn Beyah emphasizes team building and career growth development. She conducts regular training sessions and provides inclusive project opportunities for her team members. This focus on professional development fosters a collaborative and growth-oriented work environment.