Sebastian Ibarra
About Sebastian Ibarra
Sebastian Ibarra is a Communications Strategy Director with extensive experience in digital strategy and marketing across various sectors. He has held positions at notable companies and currently teaches at Miami Ad School while focusing on sustainability and purpose-driven work.
Current Role at 22Squared
Sebastian Ibarra serves as the Communications Strategy Director at 22Squared, a position he has held since 2023. In this role, he is responsible for developing and implementing communication strategies that align with the company's objectives. His expertise in integrated marketing and brand management contributes to the effectiveness of campaigns across various sectors.
Previous Experience in Digital Strategy
Prior to his current role, Sebastian worked as the Digital Strategy Director at The Community from 2021 to 2023. He also held positions at Spark44, where he was an Associate Digital Strategy Director from 2019 to 2021, and as a Senior Digital Strategist from 2018 to 2019. His experience spans multiple roles that emphasize digital strategy and community management.
Educational Background
Sebastian Ibarra studied at Northeastern University, where he earned a Bachelor of Science in Organizational Communication. He also attended Tecnológico de Monterrey, obtaining a High School Diploma. Additionally, he graduated from IMD Business School with a Certificate in Sustainable Business Strategy in December 2021, enhancing his knowledge in sustainability practices.
Teaching and Mentorship at Miami Ad School
Since 2018, Sebastian has been an Adjunct Lecturer at Miami Ad School, where he teaches digital strategy courses. His role involves sharing his industry knowledge and experience with aspiring marketers, helping them develop the skills necessary for success in the field.
Specializations and Interests
Sebastian specializes in influencer and partnership marketing, creative campaign briefs, and holistic brand management. His passion for purpose-driven work and sustainability is reflected in his certification in sustainability strategy. Outside of his professional commitments, he enjoys kitesurfing and reading.