Shobha Sairam
About Shobha Sairam
Shobha Sairam serves as the EVP Chief Strategy Officer at 22squared, Inc. in the New York City Metropolitan Area, a position she has held since 2021, and has extensive experience in strategic roles across various companies in the advertising and consulting sectors.
Current Role at 22Squared
Shobha Sairam serves as the EVP Chief Strategy Officer at 22Squared, Inc. since 2021. In this role, she is responsible for leading strategic initiatives and driving the company's vision in the New York City Metropolitan Area. Her leadership focuses on aligning marketing strategies with client objectives to enhance brand performance.
Previous Experience at Bullish Inc.
Before joining 22Squared, Shobha Sairam worked as a Consultant at Bullish Inc. from 2016 to 2017. During her five-month tenure, she contributed her expertise in strategic planning and marketing, helping the firm navigate its growth and operational strategies.
Career at Leo Burnett
Shobha Sairam held multiple roles at Leo Burnett, including Communications Director from 2004 to 2007 and Media Planning from 1997 to 2000. In these positions, she developed and executed communication strategies and media plans that supported client campaigns, enhancing brand visibility and engagement.
Experience in Strategy Roles
Sairam has extensive experience in strategic roles across various organizations. She served as Sr. Planner/Acct. Director at Vigilante from 2000 to 2004 and as Chief Strategy Officer at The&Partnership from 2017 to 2018. Additionally, she was the EVP, Global Chief Strategy Officer at a community organization from 2018 to 2021, where she led global strategy efforts.
Tenure at Mother
From 2007 to 2012, Shobha Sairam worked at Mother as a strategist. In this role, she was involved in developing innovative strategies that drove successful campaigns for various clients, contributing to the agency's reputation for creativity and effectiveness in the Greater New York City Area.