Taylor Chastain
About Taylor Chastain
Taylor Chastain is a Senior Media Planner at 22Squared, specializing in TV strategy and execution for advertising campaigns. With a background in integrated media planning and customer service, Chastain has worked with various clients and holds a Bachelor's degree in Marketing from the University of Florida.
Work at 22Squared
Taylor Chastain has been employed at 22Squared since 2022, serving as a Senior Media Planner. In this role, Taylor focuses on developing and executing media strategies for various advertising campaigns. Taylor previously worked at 22Squared as a Media Planner from 2021 to 2022, gaining valuable experience in media planning and strategy. This dual experience at the agency has equipped Taylor with a comprehensive understanding of the media landscape and client needs.
Previous Experience in Media Planning
Before joining 22Squared, Taylor worked at Zimmerman Advertising as an Integrated Media Planner from 2019 to 2021. This position involved crafting media strategies for clients in the Miami/Fort Lauderdale area. Taylor also held the role of Senior Partnership Coordinator at USB Memory Direct for a brief period in 2018, where responsibilities included managing partnerships. Taylor's diverse experience in media planning and client coordination contributes to a well-rounded skill set.
Education and Expertise
Taylor Chastain earned a Bachelor's degree in Marketing from the University of Florida, completing the program from 2013 to 2017. This educational background provides a strong foundation in marketing principles and strategies. Taylor specializes in TV strategy and execution for advertising campaigns, with expertise in both hyperlocal and large-scale regional client planning. This specialization allows Taylor to effectively address the unique needs of various clients.
Early Career at Publix Super Markets
Taylor began their career at Publix Super Markets, working as a Customer Service Associate from 2012 to 2017 in the Gainesville, Florida area. This role involved direct interaction with customers and provided foundational experience in customer service and retail operations. The skills developed during this time have been beneficial in subsequent roles in media planning and client management.
Client Experience
Throughout their career, Taylor Chastain has worked with a variety of clients, including SET, Planet Fitness, and local furniture and design companies. This experience has involved developing tailored media strategies that align with client goals. Taylor's ability to navigate both hyperlocal and regional planning enhances the effectiveness of campaigns for diverse clients.