Vesna Siftar
About Vesna Siftar
Vesna Siftar serves as the Senior Vice President and Group Business Director at 22Squared, with a notable career spanning various leadership roles in global marketing and account management. She is recognized for her relational style, creativity, and extensive experience in managing multi-million dollar revenue accounts across multiple regions.
Current Role at 22Squared
Vesna Siftar serves as the Senior Vice President and Group Business Director at 22Squared. She has held this position since 2022, contributing her expertise in strategic marketing and client relations. In this role, she focuses on driving growth and developing integrated marketing strategies for the agency's diverse clientele.
Previous Experience at Publicis Groupe
Prior to her current role, Vesna worked at Publicis Groupe as a Senior Vice President from 2020 to 2022. During her tenure in the New York City Metropolitan Area, she managed significant accounts and contributed to the agency's strategic initiatives, enhancing client relationships and business performance.
Career Background in Marketing
Vesna has a diverse background in marketing, having held various positions across notable agencies. She worked as an Account Director at Poanta Marketing Communications in Slovenia from 2006 to 2008 and as Head of Sales at MTV Adria d.o.o. for eight months in 2006. Her experience also includes roles at Leo Burnett, where she served as Vice President and Global Account Director from 2018 to 2020, and as Regional Account Head from 2011 to 2014.
Educational Background
Vesna Siftar studied at IEDC - Bled School of Management, where she achieved a Young Managers Program (YMP) in 2004. Additionally, she holds a bachelor's degree in marketing from the Economic Faculty at the University of Ljubljana. Her educational background supports her extensive experience in strategic marketing and business leadership.
Achievements and Skills
Vesna is recognized for her relational style, which fosters trust and respect among clients and colleagues. She has over 11 years of experience managing multi-million dollar revenue accounts and developing strategic integrated marketing campaigns for both early-stage and large global corporations. Her multilingual capabilities and dynamic approach enhance her effectiveness in global marketing.