Ximena Pendola
About Ximena Pendola
Ximena Pendola is a Web Content Administrator at 22Squared, where she has worked since 2022. She has a background in content writing, marketing automation, and data analysis, with experience in various tools and platforms for optimizing web performance.
Current Role at 22Squared
Ximena Pendola serves as a Web Content Administrator at 22Squared since 2022. In this role, she is responsible for managing and optimizing web content to enhance user engagement. She collaborates closely with account managers, directors, and CEOs to develop effective strategies that drive engagement and improve website performance.
Previous Experience at AmoMedia
Prior to her current position, Ximena worked at AmoMedia as a Content Writer for two months in 2020. During her time there, she contributed to content creation and development, focusing on engaging and relevant material for the audience.
Marketing Automation Specialist at DoublePositive
Ximena Pendola held the position of Marketing Automation Specialist at DoublePositive from 2021 to 2022. In this role, she was involved in implementing marketing automation strategies, enhancing customer engagement, and optimizing marketing campaigns.
Education in Psychology at Flagler College
Ximena studied at Flagler College from 2013 to 2017, where she earned a degree in Psychology. Her education provided her with a strong foundation in understanding human behavior, which she applies in her current and previous roles.
Technical Skills and Expertise
Ximena possesses advanced skills in various digital marketing and analytics tools. She utilizes Google Analytics and Tag Manager for data analysis and reporting. Additionally, she is experienced in conducting technical SEO audits, integrating Facebook Ads Pixel, and using tools like Ahrefs and SEMRush for search engine optimization. Her proficiency extends to managing content through WordPress and other Content Management Systems.