Ej Johnston
About Ej Johnston
Ej Johnston is the CEO and Founder of 3ICE, a role he has held since 2017. He has a diverse background in business development, sales, and marketing, with previous positions at Arnold Worldwide, Getty Images, and IMG, and has also made significant contributions to the fashion and entertainment industries.
Work at 3ICE
Ej Johnston serves as the CEO and Founder of 3ICE, a professional ice hockey league established in 2021. Under his leadership, the organization focuses on providing an engaging and competitive platform for ice hockey, emphasizing entertainment and fan experience. Since its inception, 3ICE has aimed to innovate the traditional hockey format, attracting a diverse audience and promoting the sport across various demographics. Johnston's vision for 3ICE includes enhancing the visibility of ice hockey and creating a unique atmosphere for fans and players alike.
Previous Experience in Advertising and Media
Before founding 3ICE, Ej Johnston held significant roles in various companies. He worked as an Account Manager at Arnold Worldwide from 1996 to 1998 in Boston, where he managed client accounts and contributed to advertising strategies. He then transitioned to Getty Images, serving as Manager of Business Development from 2005 to 2007 in New York City, focusing on expanding business opportunities. Additionally, Johnston was the Director of Sales and Marketing at IMG from 2002 to 2005, where he played a crucial role in marketing and sales strategies.
Education and Expertise
Ej Johnston studied at Penn State University, where he earned a Bachelor of Science degree in Economics from 1991 to 1995. His educational background laid the foundation for his career in business development and marketing. Johnston's expertise spans various sectors, including advertising, media, and entertainment, equipping him with a diverse skill set that informs his leadership at 3ICE and other ventures.
Entrepreneurial Ventures
In addition to his role at 3ICE, Ej Johnston founded EJD Productions LLC, a company dedicated to television, film, gaming, and events within the Fashion and Entertainment sectors. He created and executive produced the prime-time television series 'Fashion Star' on NBC, showcasing his ability to merge fashion with mainstream media. Johnston also founded The Global Fashion Association, aimed at uniting top Fashion Week events globally and elevating fashion to a level comparable to sports and music.
Contributions to Sports Programming
Ej Johnston played a significant role in the formation of Fox Sports Network, a joint venture between NewsCorp and Cablevision. His contributions focused on developing sports programming that appealed to a wide audience. This experience in sports media has influenced his approach to 3ICE, where he aims to create an engaging and innovative sports experience.