John Schermerhorn
About John Schermerhorn
John Schermerhorn - Chief Revenue Officer (East) and Chief Content Officer
John Schermerhorn serves as the Chief Revenue Officer (East) and Chief Content Officer. In these roles, he oversees revenue generation strategies and content development across various platforms. His experience in media planning, sales, and marketing has equipped him with the skills necessary to successfully lead these departments. John’s strategic oversight ensures the alignment of revenue goals with the company's broader content initiatives.
John Schermerhorn Education
John Schermerhorn graduated from the Newhouse School of Public Communications at Syracuse University. He majored in Television and Radio, anchoring his foundational knowledge in the fields of broadcast media and communications. This educational background has informed his career in media planning and strategy, laying a robust groundwork for his subsequent professional achievements.
John Schermerhorn Career Background
John Schermerhorn's career began as a media planner at Cunningham & Walsh in New York. He later moved to Benton & Bowles, where he developed media and promotional strategies for prominent clients such as Proctor & Gamble and Anheuser-Busch. In 1991, he transitioned to the Boston media market with American Radio Systems, taking roles at WBMX and WEEI radio. His career trajectory continued to ascend when he became Vice President, General Sales Manager at Fox Sports New England, managing all local and national advertising sales revenue.
John Schermerhorn Co-founded Fluent
John Schermerhorn co-founded the college marketing agency, Fluent. The agency focused on connecting brands with college students through unique and targeted marketing campaigns. In August 2016, Fluent was sold to Teall Acquisitions, LLC, marking a significant milestone in John's entrepreneurial endeavors. This achievement reflects his ability to identify and leverage market opportunities effectively.