Sarah Kropp
About Sarah Kropp
Sarah Kropp is a Web Content Manager with extensive experience in digital advertising and content creation. She has a strong background in marketing and corporate communications, having worked for notable companies such as BBB Serving North Central Texas and Fossil Group, Inc.
Current Role at 3|SHARE
Sarah Kropp has been serving as the Web Content Manager at 3|SHARE since 2019. In this role, she focuses on enhancing the company's online presence through effective content strategies. Her responsibilities include managing web content, optimizing user engagement, and increasing conversion rates. Under her management, the company has seen significant improvements in its digital marketing efforts.
Previous Experience at BBB Serving North Central Texas
Prior to her current role, Sarah worked at BBB Serving North Central Texas as a Digital Advertising Strategist from 2016 to 2019. During her tenure, she generated over $300K in sales with a budget of $50K per year. She revamped the BBB Video Contest, which was later adopted by other BBB offices, and managed social media accounts, achieving a 29% increase in followers within one year.
Educational Background
Sarah Kropp holds a Master's degree in Marketing and Corporate Communications from ISTC, which she completed from 2007 to 2010. She also studied at the University of Lille 1 Sciences and Technology, where she earned a DEUG ALLC in Industries culturelles et média from 2005 to 2007. Additionally, she studied Marketing & Media at Oglethorpe University, achieving a DEUG ALLC in 2009.
Professional Experience in Content Management
Before joining 3|SHARE, Sarah held various positions that enhanced her expertise in content management. She worked as an e-Commerce Content Admin at Fossil Group, Inc. from 2014 to 2016 and served as a Public Relations Intern at Chanel in 2008. She also gained experience as an Operational Communication Intern at Eurotunnel in 2010.
Achievements in Digital Marketing
During her career, Sarah has achieved notable results in digital marketing. As Web Content Manager, she increased conversion rates by 300%. She created engaging grassroots content and refocused advertising strategies for more effective campaigns. Her collaboration with executives on branding strategies at BBB contributed to the organization's overall growth.