Zachary Katzenstein
About Zachary Katzenstein
Zachary Katzenstein is an Amazon Marketing Manager with extensive experience in e-commerce and digital marketing. He has developed over 10 best-selling products on Amazon and managed significant advertising budgets, showcasing his expertise in product visibility and revenue generation.
Current Role at 4Patriots
Zachary Katzenstein serves as the Amazon Marketing Manager at 4Patriots, a position he has held since 2021 in Nashville, Tennessee. In this role, he focuses on enhancing product visibility and sales performance through effective marketing strategies. His responsibilities include managing advertising campaigns and optimizing catalog pages to ensure best-in-class presentation on Amazon.
Previous Experience in E-Commerce
Prior to his current role, Zachary held several positions in the e-commerce sector. He worked as the Director of E-Commerce at Dastmalchi from 2018 to 2019, where he developed strategies to improve online sales. He also served as the Director of Digital Marketing at DRM Resources from 2019 to 2021, managing marketing efforts for vitamin and supplement brands. His experience includes working as an Amazon Sales Specialist at Woodstream Corporation from 2016 to 2018.
Educational Background
Zachary Katzenstein studied at the University of Pittsburgh, where he earned a Bachelor's degree in Marketing, Management, and Human Resources from 2011 to 2015. He also attended HACC, Central Pennsylvania's Community College, where he studied American History and achieved single class credit during high school in 2010. This educational foundation supports his expertise in marketing and management.
Achievements in Product Development
Zachary has developed over 10 best-selling products on Amazon, showcasing his expertise in product development and market strategy. He has a proven track record of executing revenue-generating strategies across multiple channels, including Amazon, Walmart, B2B, and DTC brand stores. His efforts have resulted in significant customer engagement, with over 100,000 reviews for a single product.
Skills in Marketing and Advertising
Zachary specializes in creating optimized catalog pages that enhance product visibility and sales performance. He has managed advertising spend exceeding $30 million, indicating proficiency in budget management and advertising strategy. His skills encompass search-engine optimization and customer engagement, contributing to successful marketing outcomes.