Kyle Edwards
About Kyle Edwards
Kyle Edwards is the City Editor for GVLtoday at 6AM City, where he has worked since 2021. He has a background in marketing and public relations, having held various roles at Techtronic Industries and the South Carolina House of Representatives.
Work at 6AM City
Kyle Edwards serves as the City Editor for GVLtoday at 6AM City, a role he has held since 2021. In this position, he is responsible for overseeing local news coverage and engaging with the Greenville community. His work involves curating content that resonates with local readers and enhances the publication's presence in the area.
Previous Experience at Techtronic Industries
Prior to his current role, Kyle Edwards worked at Techtronic Industries (TTI) in various marketing positions from 2014 to 2021. His roles included Group Marketing Manager for PR and Partnerships, Brand Marketing Manager, and Manager of Marketing Services focusing on Partnerships and Social Media. He specialized in managing social media influencers and brand partnerships, which contributed to enhancing brand presence.
Education and Expertise
Kyle Edwards studied at the University of South Carolina-Columbia, where he earned a Bachelor of Arts in Journalism and Mass Communications with a focus on Public Relations from 2010 to 2014. His educational background provides a strong foundation for his work in marketing and communications, particularly in developing and executing marketing strategies.
Background in Government and Community Engagement
Kyle has experience working in the South Carolina House of Representatives, where he served as a Page and later as Chief Page from 2011 to 2014. This role involved assisting legislative processes and engaging with community members, which has informed his approach to local journalism and community relations.
Marketing Strategies and Campaigns
Throughout his career, Kyle Edwards has developed and executed comprehensive marketing campaigns, including 360-degree launch strategies for new brands. He integrates digital and physical retail strategies to enhance brand visibility and engagement, utilizing word-of-mouth marketing through social media as a core component of his approach.