Lauren Hokenson
About Lauren Hokenson
Lauren Hokenson is a Brand Manager at 88 Acres in Canton, Massachusetts, where she has worked since 2021. She has a diverse background in brand management, public relations, and marketing, with previous roles at companies such as Marvin and O'Neill and Associates.
Current Role at 88 Acres
Lauren Hokenson serves as the Brand Manager at 88 Acres, a position she has held since 2021. In this role, she is responsible for overseeing brand strategy and marketing initiatives for the company, which is based in Canton, Massachusetts. Her experience in brand management contributes to the company's mission of providing nutritious snack options.
Previous Experience in Brand Management
Before joining 88 Acres, Lauren Hokenson held various positions that enhanced her expertise in brand management. She worked as a Senior Account Executive at Brand Content from 2012 to 2016, where she managed client accounts and developed marketing strategies. Additionally, she served as the Manager of Dealer Channel Showroom Strategy at Marvin from 2019 to 2021, focusing on showroom operations and dealer relationships.
Educational Background
Lauren Hokenson completed her Bachelor of Arts in Leadership Studies at the University of Richmond, where she studied from 2008 to 2012. She also studied at the University of Münster in Germany, focusing on History, Marketing, and Art for 11 months in 2011. Her educational background provides a strong foundation for her career in brand management and marketing.
Internship and Early Career
Lauren began her career with internships that provided valuable experience in public relations and design. She worked as a Public Relations Intern at O'Neill and Associates for three months in 2010 and later as a Design Intern at All About Presentation for two months in 2011. These roles helped her develop essential skills in communication and design.
Work History Overview
Lauren Hokenson's work history includes diverse roles across various industries. She was the Marvin at 7 Tide Manager at A.W. Hastings & Co. from 2016 to 2019, and she briefly served as Operations Manager for Retail & Marketing at Brooklyn Boulders in 2016. Her varied experiences contribute to her comprehensive understanding of brand management and marketing strategies.