Tracy Manty (袁萃宗)
About Tracy Manty (袁萃宗)
Tracy Manty is the Director of Partner Analytics and Field Sales & Marketing at 88 Acres, where she focuses on brand awareness and customer loyalty. She has extensive experience in project management and analytics, having worked with notable organizations such as athenahealth and Harvard Business School.
Current Role at 88 Acres
Tracy Manty serves as the Director of Partner Analytics and Field Sales & Marketing at 88 Acres. In this role, she has been instrumental in building brand awareness and strengthening customer loyalty since 2018. Tracy directs a team of Field Sales Managers and Brand Ambassadors, focusing on expansion and growth efforts across national and local retail partnerships. Her responsibilities include developing new products to enhance the brand's reach and mission.
Previous Experience in Consulting and Project Management
Tracy Manty has extensive experience in consulting and project management. She worked at C2 Consulting as a Principal Project Manager in Healthcare from 2015 to 2018. Prior to that, she held the position of Principal Consulting Project Manager at Insum Solutions for a brief period in 2018. Her career also includes a role as a Senior Program Manager at FCB Global - Analytici from 2001 to 2003, where she contributed to various consulting projects.
Academic Background and Qualifications
Tracy Manty has a strong academic background with multiple degrees. She earned her MBA from The Wharton School, focusing on Marketing and Operations. Additionally, she holds a Master's degree in International Relations and Affairs from The George Washington University. Tracy studied China Studies at Johns Hopkins School of Advanced International Studies, where she achieved a Nanjing Center Certificate. She also completed her undergraduate studies in History at the University of Chicago.
Experience in Data Management and Retail
Tracy has managed various syndicated and retail data sources, including Nielsen, Spins, Whole Foods Market Reportal, and Wegmans Wretail. She led account management for Whole Foods Market, overseeing performance and growth across over 500 national store locations. Her expertise includes overseeing demo and product support for channel launches and special events, ensuring consistent marketing and merchandising at major retail channels nationwide.
Engagement in Product Innovation
Tracy Manty has played a significant role in product innovation during her tenure at athenahealth as a Product Innovation Manager from 2012 to 2015. In this capacity, she managed platform and MDP programs, contributing to the development of innovative solutions in the healthcare sector. Her experience in product education and channel marketing at 88 Acres further emphasizes her commitment to enhancing product offerings and market presence.