Kyra Halperin
About Kyra Halperin
Kyra Halperin Career Background
Kyra Halperin has been in the licensing industry for over 10 years. During this time, she has developed a notable career focused on building innovative consumer products programs across various categories. Her expertise spans both the entertainment and sports sectors, showcasing her versatility and depth of knowledge in these fields.
Kyra Halperin Role at Major League Baseball
At Major League Baseball, Kyra Halperin managed a portfolio of over 200 licensees across categories such as Novelties, Accessories, and Home. She was particularly focused on new business development and successfully launched high-profile collaborations with companies like Beats by Dr. Dre, OPI, Dooney & Bourke, and Coach. One of her significant accomplishments was establishing MLB's first comprehensive, league-wide wine program.
Kyra Halperin Co-VP Consumer Products
Kyra Halperin currently holds the position of Co-VP, Consumer Products. In this role, she continues to leverage her extensive experience to drive innovation in the consumer products sector. Her proven track record of successful program building and collaboration makes her an asset to her current organization.
Kyra Halperin Fan Engagement Initiatives
Kyra Halperin has played a pivotal role in increasing fan engagement through co-branding initiatives with leading entertainment brands such as Hello Kitty, Tokidoki, Marvel, and more. She co-created 'Fields of Fashion,' an experiential marketing campaign targeted at female fans, demonstrating her ability to blend entertainment and sports marketing strategies to reach diverse audiences.