Antonio Ferranti
About Antonio Ferranti
Antonio Ferranti is the Founder and President of The 99 Group and currently serves as President at both Proel North America and Dexibell North America. He has extensive experience in the musical instrument industry, having held various leadership roles at notable companies such as Alfred Music and Roland Corporation.
Work at 99 Group
Antonio Ferranti serves as the Founder and President of The 99 Group, a position he has held since 2016. In this role, he oversees the strategic direction and operations of the organization, focusing on growth and innovation within the musical instrument sector. His leadership has been instrumental in establishing the company’s presence in the Greater Los Angeles Area.
Current Roles at Proel North America and Dexibell North America
Since 2017, Antonio Ferranti has held the position of President at both Proel North America and Dexibell North America. At Proel, he acts as the lead representative for product communications, collaborating with R&D engineers in Italy. At Dexibell, he successfully launched VIVO digital pianos and organs in North America, contributing to the expansion of the product line.
Previous Experience in the Music Industry
Antonio Ferranti has extensive experience in the music industry, having worked at Alfred Music in various roles, including Vice President of Sales from 2012 to 2015 and Director of Sales from 2003 to 2012. He also served as Sales Manager at Borders for one year in 2002-2003 and as Product & Strategy Manager at Roland Corporation U.S. from 2015 to 2016.
Education and Expertise
Antonio Ferranti holds a Bachelor of Music (B.M.) in Musical Studies from the State University of New York College at Potsdam, which he attended from 1996 to 1998. He also earned a Master of Business Administration (MBA) in Business and e-Commerce from California State University-Dominguez Hills from 2008 to 2010. Additionally, he obtained a Bachelor of Arts (B.A.) in Business Administration from Elmira College between 1991 and 1994.
Industry Knowledge and Skills
Antonio Ferranti possesses in-depth knowledge of piano market distribution channels, including various types of retailers such as musical instrument retailers and consumer electronics retailers. He leads North American product promotions and marketing communications, ensuring effective training and education for internal and external sales staff.