Gleb Safronov
About Gleb Safronov
Gleb Safronov serves as the Head of User Acquisition at 9count, a position he has held since 2022. With a background in growth marketing and user acquisition across various companies, he has significantly contributed to app growth and revenue increases.
Work at 9count
Gleb Safronov serves as the Head of User Acquisition at 9count, a position he has held since 2022. Working remotely from the Los Angeles Metropolitan Area, he is responsible for developing and implementing user acquisition strategies to enhance the company's growth. His role involves collaborating with various teams to optimize advertising campaigns and drive user engagement.
Previous Experience in User Acquisition
Prior to his current role, Gleb worked at Nexters as a Growth Marketing Manager from 2021 to 2022. He also held positions at Vivid Money and Bumble, where he served as Head of User Acquisition and contributed to significant growth in user installs and revenue. His experience includes managing user acquisition campaigns for multiple applications, demonstrating a strong track record in the field.
Educational Background
Gleb Safronov earned a Bachelor's degree in Political Science from Perm State University (PSU), where he studied from 2009 to 2013. He furthered his education at the University of Lodz, obtaining a Master's degree in International Marketing from 2013 to 2015. His academic background supports his expertise in user acquisition and marketing strategies.
Achievements in User Acquisition
Throughout his career, Gleb has achieved notable results in user acquisition. At Bumble, he delivered a twofold increase in monthly installs for the Wink app, contributing to a total of 15.7 million downloads. Additionally, he drove an 11x growth for the Summer app since its launch and achieved a 60% increase in monthly revenue for the Wink app.
Collaboration and Teamwork
In his roles, Gleb has worked closely with partners, data teams, product teams, user acquisition teams, and creative teams to drive results. His collaborative approach ensures that user acquisition strategies are aligned with overall business objectives and effectively executed across various platforms.