Karen Cheng
About Karen Cheng
Karen Cheng serves as the Head of Social at 9GAG, where she has worked since 2018. With a background in design and extensive experience in digital strategy, she has led content initiatives for numerous brands and is actively involved in community-focused projects.
Current Role at 9GAG
Karen Cheng serves as the Head of Social at 9GAG, a position she has held since 2018. In this role, she focuses on expanding vertical social communities and enhancing the content business at 9GAG and its associated venture studio, Memeland. Her responsibilities include leading digital content strategy and engaging with the online community through various social media platforms.
Previous Experience in Social Media and Advertising
Prior to her current role, Karen Cheng worked at TBWA HONG KONG as the Director of Social from 2015 to 2018. She also held positions at Ogilvy & Mather, where she served as a Digital Strategist from 2010 to 2014 and as a Senior Content Specialist from 2014 to 2015. During her time at Ogilvy, she led digital content strategy for over 20 brands, including notable names like IKEA and Mondelēz International.
Educational Background
Karen Cheng studied at The Hong Kong Polytechnic University, where she earned a Bachelor of Arts (B.A.) in Design in Advertising from 2007 to 2010. Prior to this, she completed a Diploma in Design from 2005 to 2007 at the same institution. Her education has provided her with a strong foundation in design principles and advertising strategies.
Internship Experience
Karen Cheng gained early experience in the corporate world through internships. She completed a summer internship at Citi in 2008, where she worked for two months. Additionally, she interned at Grey Group in 2009 and TBWA HONG KONG in 2015, which contributed to her understanding of the advertising and social media landscape.
Media Engagement and Interests
In addition to her professional work, Karen Cheng hosts The GM Show every Wednesday on X Spaces at 9 PM EST. She is known for her fluency in memes and GIFs, reflecting her engagement with contemporary digital culture. Cheng is also a part-time musician and has a keen interest in cat videos, showcasing her diverse interests beyond her professional responsibilities.