Kristie Chen
About Kristie Chen
Kristie Chen serves as the Head of Product at 9GAG, where she has implemented agile methodologies and developed OKRs to align team goals with the company's strategic objectives. She has a diverse background in product management, copywriting, and strategic communication, with previous roles at ViuTV, Grey Group, and Cheil Worldwide Inc.
Current Role at 9GAG
Kristie Chen serves as the Head of Product at 9GAG, a position she has held since 2021. In this role, she is responsible for overseeing product development and strategy. She has implemented agile methodologies to improve team productivity and product delivery. Additionally, she has facilitated cross-departmental collaborations to enhance product synergies, ensuring alignment with the company's strategic objectives. Kristie has also developed and defined OKRs to align the product team's goals with 9GAG's overall mission.
Previous Experience at ViuTV
Before joining 9GAG, Kristie Chen worked at ViuTV as a Product Manager from 2014 to 2021. During her seven years at ViuTV, she focused on enhancing product offerings and improving user experience. Her role involved implementing various strategies to drive product innovation and efficiency within the team.
Background in Copywriting
Kristie has a background in copywriting, having worked at Grey Group and Cheil Worldwide Inc. She spent two years at Grey Group from 2011 to 2013 and one year at Cheil Worldwide Inc. from 2013 to 2014. In these roles, she developed marketing content and communication strategies to support client objectives.
Educational Qualifications
Kristie Chen holds a Master of Business Administration (MBA) from The Hong Kong University of Science and Technology, where she studied from 2019 to 2022. She also completed a Master of Social Science in Advertising at The Chinese University of Hong Kong from 2010 to 2011. Additionally, she earned a Bachelor of Social Science in Journalism and Communication from The Chinese University of Hong Kong from 2006 to 2010. Kristie also participated in an exchange program at the University of Southern California's Annenberg School for Communication and Journalism from 2008 to 2009.
Early Career as Intern Strategist
Kristie began her career as an Intern Strategist at Landor Associates in 2010, where she worked for two months. This early experience provided her with foundational skills in strategic thinking and brand development, which she has built upon in her subsequent roles.